I’m Richard Smith. MiddleSmith is my design studio, and the home of my creative work.

I specialise in partnering with brands, startups, and creative teams to help projects reach their full design potential, whether that means bringing a concept to life or refining a full digital experience.

At the heart of everything the studio produces is the philosophy of Championing Craft™ – a practice and commitment to doing things properly, asking the right questions, and making work that’s built to last.

For me, craft isn’t about perfection; it’s about intention and care.

For more on how the studio works, or to explore an idea you’d like to bring to life, feel free to get in touch.