I’m Richard Smith. MiddleSmith is my design studio – and the home of my creative work.

Working from a quiet village in the UK, I partner with clients around the world to build brands with clarity, character, and craft. I work best with small businesses and start-ups – those with big ambitions and something meaningful to say.

At the heart of everything I do is a simple belief: Championing Craft™. It’s more than a philosophy – it’s a practice. A commitment to doing things properly, asking the right questions, and making work that’s built to last. For me, craft isn’t about perfection. It’s about intention. It’s about care.

My process is shaped by experience and guided by curiosity. I blend timeless principles with modern tools to create branding and digital identities that feel grounded, considered, and quietly distinctive.

Whether you’re just starting out or starting over, I’m here to help you tell your story – thoughtfully, beautifully, and with purpose.