I started consulting in 2016 with a clear purpose: to help companies express themselves with clarity and craft, both offline and online.

Since then, I’ve partnered with firms of all shapes and sizes to shape identities and digital experiences that not only look right, but feel right. It’s work that appears simple on the surface, but only comes to life through the right process, considered thinking, and years of expertise.

I’m a Design Director with 16 years of experience across brand and digital, the last 8 of those at CD level. Over that time I’ve worked alongside founders and board-level directors, helping them think through the things that matter most to their business: brand direction, digital experience, and the strategic thread that ties the two together. Along the way I’ve moved between global brands, start-ups, and agencies, so I’m used to adapting to whatever a project actually needs, rather than forcing it into a fixed process.

What I care about most is working with people who value quality, clarity, and long-term thinking. That matters more to me than the size of a business or the sector it’s in, it’s really about finding the right fit and a shared sense of ambition.

At the heart of it all is one simple idea: Championing Craft.