Bio

MiddleSmith was founded in 2016 with a clear purpose: to help brands express themselves with clarity and craft – both offline and online.

Since then, we’ve partnered with companies of all shapes and sizes to shape identities and digital experiences that not only look right, but feel right. It’s work that appears simple on the surface, but only comes to life through the right process, considered thinking, and years of expertise.

We choose to work with those who value quality, clarity, and long-term thinking – not based on scale or sector, but on shared ambition.

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“MiddleSmith is personal – it carries my name, my values, and over 15 years of experience in the design industry. I founded the studio to create work with meaning, where creativity meets clarity and every detail is considered, useful, and lasting.

We stay intentionally small, collaborating when needed, but always with one focus: good design isn’t just what you see – it’s how it’s made, how it works, and how it endures. That’s what Championing Craft™ means to me.”

Richard Smith
Creative Director & Founder

Services

• Art Direction
• Brand Identity
• Websites
• Publications
• Consultancy
• Digital Products